CELLO as a brand made its inception through its founder Shri. Ghisulal Rathod in 1974. Cello started its journey making Thermoware for Indian kitchens from a small factory at Mumbai, in 1986.
Cello ventured into manufacturing of elegant, versatile and durable Plastic Molded Furniture bringing convenience and style to consumers at surprisingly economical prices, made from special grade plastic and state of the art moulds from Italy.
Today Cello group enjoys a turnover of over Rs. 1800 crore (U$276.92 million).But far from resting on its laurels, it continues to chart newer territories everyday.